About the brand

  • Name Hoyu Co., Ltd.
  • Products 1 pcs
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Hoyu Co., Ltd.

Hoyu Co., Ltd.

Hoyu has more than 100 years of history in the hair color industry, combining tradition with innovation.
The company continuously invests in research and development to create products that meet the diverse needs of consumers worldwide.
Bigen’s reputation is built on reliability, safety, and ease of use, making it a trusted brand across generations.

With products available in around 70 countries, Bigen has established itself as a truly international brand.
Its global presence demonstrates Hoyu’s commitment to making professional-quality hair coloring accessible to people everywhere.
The company adapts its offerings to suit different markets, ensuring that consumers can find solutions tailored to their preferences and hair types.

Hoyu’s dedication to quality has made Bigen the No.1 hair color brand in Japan, according to market share data.
This achievement reflects the company’s strong domestic foundation and its ability to compete successfully on the global stage.
By combining safety, innovation, and accessibility, Hoyu continues to expand Bigen’s influence as a premier hair coloring brand worldwide.



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